- i bet you think you've seen it all, ha? (laughs) yeah, keep watching. so advertising has beenaround for a very long time, and it's a tough business
crash diets wikipedia, especially in today's world where the average person is subjected to as many as 5000 advertisements a day. but somewhere along the line,
somebody figured out how tobreak through all of that noise. publicity stunts. like advertisements on steroids, these often shocking or evendangerous events are designed to grab your attention at all costs. so today we're lookingat the most effective, the most interesting, and even the mostdangerous publicity stunts ever carried out.
and trust me, you won'tbe expecting these. so let's get right into it. these are the 10 craziestpublicity stunts of all time. number one is the leap from space. on october 14, 1947, chuck yeager, an air force officer and test pilot, was the first person everto break the sound barrier in a rocket powered aircraft. exactly 65 years later, in new mexico,
red bull decided to help anaustrian man do the same. the only thing is, they decided to do it without the use of a plane. in a gigantic publicity stunt, 43 year old felix baumgartnerbecame the second person in history to break the sound barrier without any engine power. he climbed in a balloon to38,969 meters above earth and then jumped, literallyfrom the edge of space.
felix's plunge from earth's stratosphere took over nine minutes and had him moving at nearly1,358 kilometers per hour for most of it. the feat was watched byover 52 million people through webcasts alone. not to mention the millionswho watched it on live tv or played the feed on loop. baumgartner's stunt becamethe most watched live stream
in history and managed to raisered bull's sales by over 7%. number two is the frozen man. some magicians do card tricks, while others pull bunnies out of a hat, while others encase themselvesin a giant block of ice. quite simply the leader in the field of magical publicity stunts, blaine rarely disappoints. on november 27, 2000 intimes square, new york city,
the magic man had himself encased in a colossal block of ice. a stunt that he called, frozen in time. using only three tubes, one for air, one for water and one for urine, blaine stood on the spotfor nearly 64 hours, remaining in complete view of the public through the thick blocks of ice. once his time was up,
chainsaws were needed tofree him from the ice, and he was rushed to thenearest hospital due to fears that he might go into shock. though he claims that it took over a month to recover from the publicity stunt, blaine would go on to do evenmore endurance filled feats. these included standing on a30 metre high pole for 35 hours and living in a glass boxwithout food for 44 days. number three is the skydiving car.
it's one thing for a personto want to live dangerously by doing things crazy,like bungee jumping, hang gliding or skydivingbut when a car does it, we're on a whole new level of insanity. to promote their new car,the sonic sedan in a fresh, cool and exciting way,chevrolet decided to show that their new model had itsown thirst for adventure. on september 22, 2011, the company had fiveprofessional skydivers,
armed with cameras, leap from a plane high overthe arizona desert with a car. yes that's right. a car rolled off a c-130 plane at 4.3 kilometers in the air just to show that it enjoyed new things. the entire thing was captured on a total of 27 different cameras,all from different angles. according to the production company,
though a parachute didopen to slow down the car from its free fall, the sedan did in fact manage to scrape against a treescratching the paint a little bit. but that was it. otherwise the vehicle wassurprisingly undamaged. number four are the giant dice. with many super popular online casinos and gambling websitesalready holding a big chunk
of the market. it takes a big move for a new company to get in on that action. and what bigger movecould there possibly be than the world's largestdice rolling down the side of a mountain. well, that's exactly whatthe marketing team behind gnuf.com thought when theybuilt a pair of two metre tall, half ton solid steel dice
and dropped them onto a snowy mountain in nuuk, greenland. in order to drop these dice, the team had to acquire ahelicopter that was designed to handle extreme conditions, including ridiculously cold temperatures and the wind that you would expect to feel when hovering above a mountain. the publicity stunt tookplace in mid december of 2007.
people could actually watchthese giant dice roll on their side and even bet on the outcome which was revealed onoctober 2007 to be both ones. snake eyes. now that is definitely a coolway to launch your website. number five is the giant popsicle. obviously the marketing genius who thought up this nextpublicity stunt was not aware that ice, you know melts.
to promote their new drinkflavor, kiwi strawberry, snapple attempted to breaka guinness world record by creating the largest popsicle ever and having it stand upfor everybody to gawk at. but you might be wonderingwhat's the problem with that big idea? well they tried this in union square in new york city on june 21, 2005. the first day of thesummer season at high noon
when the warm sun's rayswere ready to destroy any ice that it could find. clearly this wasn't going to end well but snapple's team pressed on. as you have likely predicted by now, the 17 and a half tonpopsicle that they attempted to lift by crane becamea 17 and a half ton river of slushy pink snapple sludge that literally had peoplerunning to escape it.
police actually had to close off streets, and even firefightersshowed up to help deal with the flow of sticky pink water that made its way down east 17th street. number six is the trainwreck. not only have publicity stuntsbeen around for centuries, they've been going wrong forjust about the same amount of time. if you're looking for a good example
then look no further thanthe little train wreck of a stunt that took placeon september 15, 1896, when william crush decided the best way to get his company's nameinto peoples minds was to stage a huge spectacle. specifically and accidentinvolving two full sized trains. crush actually built hisown small town for the event which he appropriately called crush texas with circus tents and hand dug wells.
william invited tens ofthousands of people to come and witness this ridiculous display and unbelievably over40,000 witnesses showed up. believe it or not, this actually made crush thesecond largest city in texas for only that one day. however sadly the spectaclewent horribly wrong when the two trains thatcrashed head on into each other, had their engine's boilers explode
and that wasn't good. multiple people were injured and even a few lost their lives. william crush was quickly fired from his railway job over the stunt. number seven is the bomb scare. it's one thing to say thatyour marketing campaign bombed but it's another to use an actual bomb. on april 28, 2006,
the promotion team behind the mega star tom cruise's new moviemission impossible iii, created what they felt wouldbe a unique marketing campaign. they decided to put red boxes with wires protruding from them in coin operated newspaper dispensers all around los angeles. these boxes would playthe movies theme song when the stand's door was opened,
leading the newspaper purchaser to believe that they were part of somebig action bomb defusing scene. see, these music boxes lookedvery much like actual bombs. so much so that it causeda little teeny tiny panic. no, it was a big panic. police were notified en masse about these suspicious packagesinside newspaper stands and took action, actuallycalling in the bomb squad. the bomb squad evendetonated some of their
own explosives to destroy someof the stands out of safety. number eight is thenatural beauty campaign. more often than not, when a company advertisestheir products or services, they use super thin models, many of which are alreadyhuge hollywood celebrities or mega fashion runway icons, however in an attempt to change the way that the world sees advertising
and potentially beauty itself, dove, a personal care brand owned by unilever, launched a giant ad campaignthat included print ads, commercials, online video, workshops and much more that showed off their brand in a daring new way. instead of choosing supermodels, the company chose ordinarywomen with natural curves of all body sizes.
company representativesand publicists explained that dove's idea was to show everyone how naturally beautiful every woman is. the inspiring campaign that showed that everybody can be confident and comfortable in theirown skin was a huge success. in fact, dove saw their sales rocket 700%. number nine is the bubble wrapped street. if you knew someone that you cared about
that was accident prone, you would likely do your best to keep them as safe as possible. right? well it turns out that thepeople over at confused.com, a car insurance comparison website, have a similar thought process but they went a little extreme with it. they decided to go to worktrying to make some people that were accident prone feel a bit safer.
on january 27, 2010, the company's marketingteam launched a campaign in a big way, when they covered nearly everything in somerville road in worchester,uk in bubble wrap all to raise awareness of safedriving for the winter months. everything from theoutside of houses to trees and bushes to fire hydrants and even doghouses gotthe bubble wrap treatment.
the company chose thatstreet in particular as they discovered that the homes on that street generated the largest number of accident claims in allof the united kingdom. it took eight men over twelve hours to pull off the publicity stunt and they used over 1500 square meters of bubble wrap just to do it. and number ten is the voluntary blackout.
we end this list with a veryimportant publicity stunt that continues annually to this day that you've probably heard of. earth hour. to help keep the awarenessof being eco-friendly in our minds, and to help theearth itself out a little bit, a pr stunt was created by the world wide fund for nature itself. on march 31, 2007,
between the hours of 7:30and 8:30 p.m. local time, in sydney, australia, 2.2 million people tookpart in an endeavour which saw them turning off all of their non-essentiallights and electronics. by 2008, the entire world had taken notice and today over 50million people take part. in order to draw furtherawareness to the global impact that climate change has on our planet,
even famous landmarkslike the eiffel tower, golden gate bridge andbuckingham palace get in on the voluntary blackout every year. but i want to know fromyou guys in the comments. which publicity stunt onthis list was the craziest or more dangerous or is the one that i might have missed that you have heard about in the past? but as always, thank youguys so much for watching.
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