♪ music playing ♪ ♪ we have created a product that is the most deliberateevolution of our original founding design.
crash diet newcastle university, an aluminum bodyand formed sheet of glass describe a singular shape, one made with very few, very precisely engineeredparts.
our obsession remains to continuouslysimplify and improve. from sculptingthe camera housing directly out ofthe aluminum body to embedding the antennawithin the enclosure, essentially making it disappear, each refinement serves to bringabsolute unity and efficiency to the design. to define onetruly uninterrupted form,
we've developeda whole new process to achievea high gloss black finish. this begins withrotational 3d polishing. a specialized compound flows over the intricategeometries of the housing, removing imperfections, establishing a seamlessnessbetween materials and producing a pristine,mirror-like surface. the enclosure then goesthrough an anodization process,
which createsa protective oxide layer. a single component dye is absorbedthrough a capillary effect to ensure maximum saturation, while actually becomingpart of the surface itself. finally, a magnetized,ultra fine iron particle bath is used to polishthe anodized layer to a superior high shine, when complete,
iphone 7 is the most singular,the most evolved, representation of this design.
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